Winning Back Sales Professionals and Recruiters with Fairness and Respect
SalesFirst Recruiting firmly believes that Sales Professionals and Recruiters are the backbone of any organization, instrumental in driving growth and securing top talent. However, turnover in these pivotal roles can present challenges for leaders, especially when losing valued team members. But what if those exceptional sales professionals and recruiters who once served on your team could find their way back? Here’s how we’ve seen it done the right way.
Nurturing an Intentional Culture
The first step is to make your culture difficult to leave in the first place. This doesn’t mean having bouncy balls to sit on, having kombucha on tap, or providing a snack bar. It means allowing your Sales Reps and Recruiters to thrive in environments where their contributions are recognized and valued. Here's how to foster that culture.
Recognition for Achievement: Regularly celebrate sales milestones and successful placements. Acknowledging individual and team accomplishments boosts morale and reinforces a culture of success.
Merit-Based Advancement: Ensure that advancement opportunities are based on performance rather than tenure. Salespersons and recruiters are motivated by clear pathways to progress in their careers.
Continuous Learning: Invest in training and development programs to enhance skills and keep professionals at the top of their game. Providing resources for ongoing growth demonstrates commitment to their success.
Autonomy: Provide sales professionals and recruiters with the autonomy to make decisions and execute strategies. Trusting their judgment fosters a sense of ownership and accountability, leading to increased motivation and performance.
Showcasing the Departure
When a productive sales rep or recruiter leaves, it’s easy to be emotional or dissapointed, but it also presents an opportunity to reinforce positive relationships and show your team how you handle adversity. Demonstrate to your team that helping people move up and out is a good thing, even if it causes you some short-term pain. To help faciliate these transitions, here are a few steps you can take:
Exit Interviews with Purpose: Conduct exit interviews to gain insights into the reasons behind their departure. Respect their feedback and use it to identify areas for improvement within the organization. In general, we’ve seen that it’s better to thank them for their truth than it is to defend yourself.
Supportive Transition: Offer guidance and support throughout the resignation process, ensuring a smooth transition of responsibilities. This demonstrates professionalism and fosters goodwill.
Keep the Door Open: Making a counter-offer for your sales rep or recruiter to stay likely won’t result in the outcome you desire, but be sure to communicate that the door is always open to explore new opportunities within the organization. Let them know that you recognize “everyone is just passing through” but sometimes people come back for round 2.
Be Transparent / Pay your People: Clearly communicate your exit policies and ensure they align with your values. Moreover, when it comes to compensations like bonuses or commissions, prioritize paying what people have rightfully earned. Not only does this foster trust and goodwill, but it also helps maintain positive relationships within the community, turning potential adversaries into allies. Here at SalesFirst Recruiting, we always say the same thing, “You’ll never have an issue with us after you leave. You’ll get paid what you’re owed in a timely manner, and your reputation will remain in tact here.”
Maintaining Relationships
Maintaining connections with past sales professionals and recruiters is paramount to us at SalesFirst Recruiting. Reflecting on our experience, I can count on one hand the number of professionals I wouldn't welcome back in some capacity. Remarkably, to date, no one has breached our trust or harmed us in any way after leaving. I attribute this to our ability to recognize the human inside of the professional that’s leaving. Here’s how we’ve seen leaders stay connected with past professionals.
Support their Career : Don’t be afraid to send referrals their way. It’ll showcase your belief in their skills and foster their opportunities for career advancement. Recruiters and Sales Reps always take great care of their referral partners- so become one!
Occasional Check-ins: Reach out periodically to say hello, catch up, or even grab a lunch . These small gestures demonstrate your ongoing interest in their well-being and success.
Team Lunch Invitations: Extend invitations to past professionals to join team lunches or social gatherings, reminiscing about old times and reinforcing the sense of camaraderie they once shared with the team.
Manage Reputations: Don’t EVER badmouth previous team members. It’s the fastest way to tell your existing team members that you’ll badmouth them when they’re gone. Instead, talk fondly of previous employees and highlight their strengths. Turn your previous reps and recruiters into appreciated alumni instead of villians.
Take it Easy
Recruiting past reps and recruiters back requires finesse. Avoid aggressive tactics or making commitments you can't fulfill. Instead, allow for natural, organic conversations to guide their return when the timing feels right.
Maintaining connections with past professionals is about doing things the right way. It involves nurturing an intentional culture, supporting smooth transitions, and keeping communication channels open. These practices, when executed with sincerity and respect, pave the path for lasting relationships and potential returns.