The Rise of Blue Collar Sales Jobs in a Tech-Struggling Economy

If you ever needed a reminder that our economy is cyclical, consider that blue collar jobs have experienced periods of high demand throughout American history, especially during times of economic growth and expansion. One such period was the post-World War II era, from the late 1940s to the early 1970s. During this time, the United States experienced a boom in manufacturing, construction, and consumer spending, creating a high demand for blue collar workers who could produce and sell goods and services to the growing population. Blue collar roles were also attractive to many returning veterans who had acquired technical skills and experience during the war. These positions offered them a stable and respectable income.

Today, graduating students might still be talking about getting a job at Apple or Meta, but blue collar sales jobs are BOOMING. They are the roles that are essential to support our everyday lives; the jobs that involve selling things like plumbing, electrical, construction, or manufacturing services.

Why Blue Collar Sales Jobs Are Booming

In recent years, and especially since Q4 2022, the tech sector has experienced significant volatility within the economy. Despite its previous rapid growth, the sector has been heavily impacted by a recent economic downturn, resulting in layoffs, hiring freezes, and even bankruptcies. However, amidst this struggle, there is a notable area that is actually thriving: blue collar sales jobs. These positions are in high demand due to their resistance to automation and outsourcing. Skilled tradespeople, such as electricians, plumbers, and carpenters, are in particular need as they play a crucial role in maintaining and constructing the vital infrastructure that underpins our economy.

Furthermore, the growing demand for skilled tradespeople has also given rise to an increased need for sales representatives. This pivotal group is responsible for effectively selling products and services to both businesses and consumers. They possess a deep understanding of the offerings they promote, as well as the unique needs of their diverse customer base.

The emergence of blue collar sales jobs signifies a shift in the economy. While the demand for sales reps has always been present across various sectors, the focus in recent years has primarily centered on white collar roles within the tech industry. However, this singular focus has resulted in saturation, compelling a rising necessity for skilled blue collar workers who can effectively fulfill essential roles within our economy.

Additionally, the rise of AI and automation has led to the reduction of certain white collar jobs, further emphasizing the need to diversify and value the contributions of blue collar workers and tradesmen.

The Benefits and Challenges of Working in Blue Collar Sales Jobs

Working in blue collar sales jobs can offer both rewards and challenges. Here's a breakdown of the benefits and the hurdles associated with this line of work:

• Benefits:

  • While we don't want to over-generalize, many roles outside of tech startups enjoy stability and secure income. Professionals in trades experience fewer economic fluctuations compared to their white-collar counterparts. It's noteworthy how investors in the tech sector have been quick to fund new ideas that, more often than not, did not work out.

  • Blue collar sales jobs also tend to get people out of the office and out of their homes focusing on in-person projects. But that doesn’t mean that sales reps must return to the rigid 9 to 5 working schedules from the past. Many companies today have adapted to more modern styles of leadership, often offering the freedom to set your own work hours from the comfort of your home or while on the road.

  • While the tech sector has helped facilitate big leaps forward nationally, it's important to recognize the impact of selling trades and industrial products & services on local communities. Blue collar sales jobs offer a unique opportunity to contribute by helping individuals and businesses solve problems, building lasting relationships along the way.

• Challenges

  • Selling in the trades can be challenging, requiring a steep learning curve. It demands technical proficiency, encompassing a profound understanding of the products or services being sold, as well as industry standards and regulations. Mistakes in any field can be costly, but in white-collar positions, they can often be rectified over the phone or remotely. Conversely, in blue-collar sales roles, errors made on job sites can potentially give rise to substantial issues.

  • Moreover, effective communication is crucial in blue collar sales jobs, especially considering the comfort society has found in email communication and automation through software tools. These roles require the ability to engage with a diverse range of customers, ranging from homeowners to contractors to business owners. Successfully handling objections, negotiating prices, and closing deals IN PERSON are often integral aspects of the job.

Ask SalesFirst Recruiting for Help!

If you're considering a new career path, a blue collar sales job might be the perfect fit for you. Discover the stability, flexibility, and impact that these jobs offer in an ever-changing economy. At SalesFirst Recruiting, we stay on top of industry trends, ensuring you're connected to the best opportunities. Reach out today to take the first step towards a rewarding sales career!