Write a Winning 30-60-90 Day Plan
Let’s talk about the 30-60-90 day plan—a tool that, when done right, can make you look like a proactive, results-driven powerhouse. If you’re in the middle of job interviews, there’s a good chance you’ll be asked to submit one. And even if you’re not, having a plan like this can give you a serious edge, showing that you’re not just here to "settle in" but to make an immediate impact.
Here’s the deal, though: we’re not going to give you a cookie-cutter answer. Every sales job is different, and your plan should reflect exactly what kind of sales rep you are. That’s what separates the average candidates from the standouts. A strong 30-60-90 day plan doesn’t just say, “I’m ready to help” — it says, “I’m ready to make a measurable impact on day one.”
So, what goes into a killer 30-60-90 day plan? Here’s what to keep in mind.
Step 1: Get Straight to Revenue-Driven Actions
Skip the obvious stuff. Yes, every sales rep will learn the product, meet the team, and set up their CRM. Those aren’t goals; they’re just getting oriented. Instead, go for revenue-driving actions from the start. Think about what you’ll do to get qualified leads in the pipeline and start contributing to sales goals as soon as possible.
For example, instead of saying, “I’ll familiarize myself with the product,” try something like:
30-Day Goal: “Build a list of 300 high-potential prospects and prioritize by lead quality to start generating business right away.”
Revenue Target: “Close $10K in new business by converting at least five initial conversations into clients.”
Step 2: Use Direct, No-Frills Language
Avoid vague phrases or filler words like "successfully" or "effectively." This is a results-driven document, so let the numbers and actions do the talking. Each goal should be a clear action—think of it as a commitment to what you’ll accomplish, not just what you’ll try to do.
Example:
Instead of, “I will effectively generate client leads,” go for, “I will generate at least 10 qualified leads per week by executing a targeted outreach strategy.”
Step 3: Show Self-Accountability with Metrics
Great salespeople don’t wait for their boss to check in—they hold themselves accountable. Show that you’re results-focused by setting specific, measurable targets, especially around revenue. Break down your revenue benchmarks for each month: this makes it easy to track your own success and gives hiring managers confidence that you’re not afraid to own your numbers.
Example Plan:
30 Days: Add 30 qualified prospects per day to the CRM, segmented by revenue potential.
Revenue Target: Close $10K in new business by converting leads from initial prospecting.
60 Days: Increase conversion rates on prospecting calls by 15% to generate $25K in revenue from 5 new clients.
90 Days: Hit a 10% close rate across the pipeline, aiming for $50K in total revenue.
Step 4: Emphasize Your Drive with Immediate Tactics
From day one, your plan should show you’re in it to win it, with tactics designed to make an impact fast. Outline exactly how you’ll hit the ground running with revenue-generating actions, such as prospecting, following up with leads, or adapting successful strategies from high-performing teammates.
For instance, you might say:
30 Days: “Schedule weekly check-ins with a senior sales mentor to ensure I’m on track with my $10K revenue goal.”
60 Days: “Analyze top-performing sales methods and integrate them into my outreach to drive $25K in revenue.”
90 Days: “Refine my approach to ensure a 10% close rate and secure $50K in new revenue.”
A Strong Plan Reflects the Real You
Ultimately, your 30-60-90 day plan is a reflection of your sales style, strengths, and ambition. There’s no one-size-fits-all approach, and trying to use a generic template could make you look like every other candidate. Instead, make sure this plan speaks to who you are as a sales rep, how you tackle challenges, and what results you plan to deliver.
So go beyond “settling in.” Show that you’re here to contribute from day one and make a direct impact on the company’s goals. When you do that, you’ll show your future employer that you’re not just ready to start—you’re ready to succeed.
