Become a Selling Organization via the Community Approach

Our customers are sometimes surprised to hear that SalesFirst Recruiting doesn’t have an army of sales professionals. Across our entire organization, we employ just one single sales leader- but that doesn’t mean that SalesFirst isn’t out there “selling.” Here’s what it means to be a Selling Organization by taking the community approach.

As a business owner or sales leader, it's not always feasible to have a large sales team knocking on doors or making endless calls to potential customers. In such cases, you can consider taking the community approach to sales. By becoming an active and engaged member of your community, you can build your brand and attract new customers without relying on traditional sales methods such as cold calling. In this blog post, we will explore some strategies to help your business get more business by being an active part of the community.

Attend Local Events

Attending local events is a great way to meet potential customers and connect with other local businesses. Make sure to bring plenty of business cards (or better yet a Digital Business Card) and be open to making new connections. Some experts recommend being prepared to talk about your products and services in a concise and compelling way. We don’t disagree, but we recommend playing the long game and taking a slow, steady to approach to joining a community of local events.

Volunteer

Consider volunteering your services to local non-profits or community organizations. This not only helps those in need, but it also gives you an opportunity to showcase your skills and expertise to a wider audience. SalesFirst spent years donating time to the homeless community be teaching interviewing courses, and many of us have non-profits that we help.

Offer Workshops

Another effective strategy is to offer free or low-cost workshops or training sessions on topics related to your business. This helps you establish yourself as a thought leader in your industry and showcase your services to potential customers. Additionally, partnering with other local businesses can be a win-win situation for both parties. You can offer a joint promotion or event, which helps both businesses reach new customers and strengthens the local business community as a whole.

Create Content

Creating local content is also a great way to establish yourself as a trusted member of the community and increase your visibility online. This could include blog posts, interviews with local business owners, or videos showcasing your agency's involvement in the community.

Sponsor an event

Every once in a while - or more - spend the money to sponsor an events or organization. Increase your brand visibility and show your support for the community. Hosting your own events, such as a product launch or a customer appreciation day, can also help you connect with potential customers and show your expertise in your industry.

Ask SalesFirst Recruiting for help

By following these strategies, you can build strong relationships with potential customers and establish yourself as a trusted member of the local community. This, in turn, can help you attract more business and grow your brand over the long term. So instead of cold calling, focus on building your community presence and watch your business grow. For help finding the type of sales rep that can excel in this type of role, ask SalesFirst Recruiting to find you the best talent available.

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